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Best Value, The 4 C's
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The Service Review Process
A fundamental and continuous requirement of the review process is to challenge us and justify why our services exist in the way they do. Best Value is all about innovation and not accepting what we have always done as being the only and necessarily right way. Best Value Reviews require authorities to apply the 4 C's to each of their functions.
The 4 C's require authorities to:
- challenge why and how a service is being provided. Best Value will require local authorities to ask themselves fundamental questions about the underlying objectives priorities of their work;
- invite comparison with others' performance (including organisations in the public, private and voluntary sectors) across a range of relevant indicators;
- consult with local taxpayers, service users and the wider business community about their views and priorities in the setting of new performance targets; and
- embrace fair competition as a means of securing efficient and effective services
In addition, the review process should involve a review of the following key issues:
Customer Consultation
Organisations require a pro-active approach in developing systems to consult or engage the community. How and how often customers and the wider community are consulted will be key to Best Value. Consultation is necessarily an ongoing process; customer requirements are continually evolving and this must be reflected in how services are delivered.
Performance Measurement
A very clear requirement of Best Value is the measurement of performance, both internally and against external benchmarks. Whilst this remains only one part of any demonstration of Best Value, it is an element which is critical to its success. Organisations must have a common and credible framework for measuring the performance of services. This will involve clarifying the language associated with performance measurement and developing a range of operational and performance measures that can be applied to services.
Customer Care
Implicit in the Best Value Concept is the acknowledgement that any effective customer care strategy will ensure future success of services. Organisations must develop a customer care policy which reflects the importance and value of the customer
Quality Initiatives
Best Value requires the delivery of high quality as well as cost effective services. Organisations need to look at the ideas of quality within the context of adding value to services. There is an implicit requirement to define the concept of quality and consider how it may be applied across a range of services.

