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CASS, Business Education

Careers Edfdgdfhucation, Information,
Advice and Guidance (CEIAG)


Young people leaving school, college or university are faced with challenges and choices that are, in many ways, very different from those faced by previous generations. More than ever, learners need to be fully equipped with the skills, understanding, confidence and creativity needed for their future working lives. Flexibility, information-handling skills, knowing where work is available and a commitment to lifelong learning are now essential requirements for all entering the world of work in the 21st century.

CEIAG makes a major contribution to preparing learners for the opportunities,
responsibilities and experiences of life. Effective provision will motivate learners to make informed, appropriate and realistic decisions about their education, training and employment options and provide them with opportunities and experiences to develop essential employability skills in order to become active and effective employees, and as such make a real contribution to economic development.

CEIAG is the composite term that refers to the total range of discrete and integrated activities to enable learners to develop the necessary career management and employability skills which will allow them to make informed choices and decisions affecting their future education, training and employment.